iKE is i360's new AI-powered voter data assistant. Instead of manually selecting filters in Basic Search, you can simply describe the audience you're looking for in plain English, and iKE will build it for you automatically.
How It Works
1. Open iKE
From the Search page, find Search with iKE at the top of the left-hand filter panel.
2. Describe your audience
Type your request into the chat box just like you would ask a colleague. For example:
"Can you build an audience of Republican voters in Florida ages 18-35 in Miami-Dade County?"
3. Review the audience card
iKE will respond with a summary card that includes:
A suggested audience name (e.g., "Young Republicans – Miami-Dade County, FL")
A short description of who's included and suggested use cases
A breakdown of the criteria used to build the audience (Party, Location, Age Range, etc.)
iKE will also provide a plain-language summary of the audience underneath the card.
4. Create the audience
If the audience looks correct, click Create Audience. This opens a new, auto-generated search — it does not merge into or overwrite any search you already had open. You'll see:
Search cards on the main canvas showing each criterion (e.g., Voting: Party, Demographics & Interests: Age Range, Locations: Counties), connected by AND logic
The same criteria broken out under Basic: Selected Criteria and Advanced: Selected Criteria in the right-hand panel
A timestamped label at the bottom (e.g., "Auto-Generated 2026-7-21-10:23:28") marking it as an iKE-built search
5. Continue in Basic Search as usual
From here, treat it like any other search: add or adjust filters, save it as an audience, run a Search Report, or export — all using the same tools you'd normally use (New, Save, Search Report, Make, Share, Export at the bottom of the page).
Good to Know
iKE is currently in BETA — outputs may be incomplete or inaccurate, so always review the criteria before finalizing.
Since iKE opens a new search, any unsaved work in your current search won't be affected — but it also won't be combined with it. If you want to add iKE's criteria to an existing search, you'll need to do that manually after it's generated.
iKE works with aggregate data only. No individual-level data is returned.
You can ask iKE both audience-building questions ("Find homeowners aged 35-65 with mobile numbers") and general data questions ("What's the voter turnout in the 2024 general election?").
Each prompt has a 1,000-character limit.
Tips for Best Results
Be specific: include party, geography, age range, or other key demographics in your prompt.
If the audience isn't quite right, ask iKE a follow-up question to refine it before clicking Create Audience.